Felony Franks is a restaurant located in Chicago that employs ex-felons. My goal was to create a professional aesthetic that was previously lacking within the brand. Simplifying the logo was a big step in this rebrand. This was important because I felt a simpler logo allows branding opportunities to be that much easier. To promote Felony Franks' mission; I utilized infographics, newspaper ads, flyers, as well as thank you cards to help increase awareness of issues within our prison system. On the infographics I included information about the importance of prison correctional programs with the hope that they would better prepare inmates for businesses like felony franks upon their release.